YouTube announces the award of the first “Diamond button” in Romania, offered to channels with more than 10 million subscribers. LooLoo Kids is the first YouTube channel from Romania and Central and South-Eastern Europe to receive the “Diamond button” distinction.

LooLoo Kids provides songs and educational content for children, as 3D animations and addresses to a global public. The content is presented in 7 languages: mostly English, then Romanian, Russian, Spanish, Portuguese, Turkish and Lithuanian, other three – French, German and Italian are forthcoming. LooLoo Kids plays host to 100 original songs for children, totaling 230 minutes of animation. Launched in August, 2014, the channel currently counts with more than 13 million subscribers and 5 billion views. The public is mainly from the United States, approximatively 700 million views, followed by Indonesia, India, Thailand, Great Britain and Brazil.

Elisabeta Moraru, Country Business Development Manager Google: “YouTube offers each content creator a path towards the global public and LooLoo Kids is already far on this path. It became one of the most popular YouTube channels for children all over the world and now it receives the most important distinction from YouTube: the diamond button. We are happy that a content creator from Romania succeeded to go beyond the borders and reach this level”.

Alexandru Badan, LooLoo Kids CEO: “The success we had and the great feedback we got after launching TraLaLa, encouraged us to develop LooLoo Kids, our edutainment channel in English. The diamond button awarded by YouTube is a quality certification, an encouragement but also a huge responsibility since monthly our animations and music entertain and educate over 120 million children worldwide. Children we want to see happier.”
The company holds the LooLoo Kids channel is Mora TV, from Iasi. Besides LooLoo Kids, Mora TV’s portfolio includes TraLaLa, a channel with more than 2 million subscribers that addresses to the Romanian public, with 3D animations for kids, and BoonBoon, cartoons that are dubbed in Romanian.